Fundraising is an essential practice in every society. It is a way to raise money for charitable causes, support social initiatives, and create opportunities that can benefit individuals, families and communities. One of the critical areas where the Beverly Hills West (CA) Chapter of The Links, Incorporated fundraising plays a crucial role is in ensuring a brighter future for Los Angeles area youth by supplying college scholarships. As Chair of the Scholarship Committee for our Chapter, I would like to thank you for helping us build a better community here in the Los Angeles area by investing in our children!